*My Role

Creative Director + Graphic Designer

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I recently had the opportunity to develop a full brand identity for professional footballer Wilfried Zaha. The project began with the design of a custom monogram logo and quickly expanded into a broader branding system covering several of Wilfried’s key ventures. These included the Wilfried Zaha Academy, a youth football initiative based in the UK; his growing online gaming presence; and the Wilfried Zaha Foundation, which supports young people across the UK and Wilfried’s native Côte d'Ivoire.

The work involved creating a flexible visual language that could adapt across very different platforms—ranging from grassroots football to digital content to social impact initiatives—while maintaining a consistent and authentic expression of Wilfried’s values.

It was a large-scale and challenging project, but ultimately a rewarding one to help shape the visual foundation for a brand that spans sport, community, and culture.